Scent marketing has become very popular because it can influence customer decisions in a positive but discrete way. Businesses scent the air in buildings to create specific moods and environments. Marketing personnel use scenting to harness peoples’ emotional connection with their sense of smell. Suppliers that specialize in commercial fragrance products offer a range of diffusers that allow clients to design unique programs.
Scent Has a Dramatic Effect on People
Influencing customers using scent is an effective marketing tool because smell is one of the most powerful human senses. Emotions are directly linked to smells, both good and bad. Customers’ feelings about an atmosphere can be changed in seconds, just by introducing a universally pleasant odor. Over time certain fragrances also become associated with positive memories, such as the wonderful smell of a chocolate shop.
Marketing With Scent Is a Science
The reason that so many businesses invest time and …